Ontario awning installer. +182% YoY organic clicks on the same 110-day window (Jan 1 to Apr 20). Paid search spend went to effectively zero. Average position moved from page four (42.2) to top of page two (13.8) over 16 months.
Over the same 110-day window last year, Above All Awnings got 443 clicks from Google. This year they got 1,249. That is 182% growth, year over year, Jan 1 to Apr 20 both years. In the same period, their paid search spend went to effectively zero. SEO did not supplement their paid acquisition. It replaced it and nearly tripled the result.
Awnings is a seasonal business. The curve rises into summer and softens through winter. What matters in the chart below is the baseline. Each trough is higher than the last. Each peak is higher than the last. March 2026 alone did 453 clicks, more than any single month of AAA's 2025 peak summer.
Same 110-day window, same client, different year. Paid search spend was off for most of the 2026 window. Organic picked up the slack and then some.
A year ago, Above All Awnings had zero dedicated city pages. Today it has seven. All seven show up on page two of Google for their target city, and together they brought in 68 clicks this year from searches like "retractable awnings Oakville" that sent zero traffic to the site last year.
| Location page | Clicks (2026) | Avg position |
|---|---|---|
| /retractable-awnings-oakville/ | 15 | 14.0 |
| /retractable-awnings-vaughan/ | 11 | 14.3 |
| /retractable-awnings-mississauga/ | 10 | 13.5 |
| /retractable-awnings-burlington/ | 9 | 16.6 |
| /retractable-awnings-toronto/ | 8 | 18.5 |
| /retractable-awnings-brampton/ | 8 | 18.7 |
| /retractable-awnings-markham/ | 7 | 18.0 |
| Total | 68 | 16.2 avg |
Each city page is built from scratch with real local content, not a template with the city name swapped. At positions 13 to 19 they're one step away from page one — which is where click volume jumps by four to five times.
Average position is a blunt instrument but it tells a clear story here. AAA started on page four. It is now at the top of page two on its way to page one. The dashed lines mark page boundaries: position 10 is the bottom of page one, position 20 is the bottom of page two, and so on.
Session data from GA4 tells the same story from a different angle. Paid sessions are down 95 to 100%. Organic and direct are nearly doubled. When two independent tools agree, the trend is real.
Same system we use for every client. Nothing exotic.
We don't cherry-pick data. Here's the honest read, including the parts that look worse at first glance.
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